Brand & Positioning Strategy
Clarity on what you actually do, and a way to say it that lands. For founders and organisations whose work is strong but whose story isn't landing yet.
Wuhan, China · Working worldwide
Brand strategy, storytelling and cross-cultural consulting for founders and organisations building between China and the world.
For foreign brands entering China, Chinese brands going global, and expat-owned businesses and individuals needing brand clarity.
About
I'm Ateeqa Riaz, known as Teeks, a British Pakistani journalist, educator and storyteller based in Wuhan. I founded Diverse Stories Media to help people, organisations and businesses communicate better, through storytelling, education, branding and media.
My work bridges Chinese and international audiences. I combine journalism, strategy and research so good ideas actually land, and get put into practice, not just admired.
Diverse Stories Media Development (Wuhan) Co., Ltd. is a registered wholly foreign-owned enterprise based in Wuchang District, Wuhan.
Services
Clarity on what you actually do, and a way to say it that lands. For founders and organisations whose work is strong but whose story isn't landing yet.
Journalism-trained storytelling and content strategy, research-led, not recycled. Turning expertise into content people actually read, watch and remember.
Video, graphic design and digital media production, built around your actual brand, not a template with your logo swapped in.
For foreign brands entering China, and Chinese brands going global. Communication that works in both directions, not translated, genuinely understood.
Practical AI and software integration for teams that want their tools actually working for them, not one more thing to learn and abandon.
Workshops, community programmes and events, including Wuhan Women Connect, built on the same principle as everything else here: knowledge only counts once it's put into action.
Case Studies
We've been working with Teeks for around three years now, and she's become someone we regularly come back to whenever we need clarity on our brand, positioning, messaging or social media strategy. She doesn't just tell you what to post, she helps you understand why your business exists and how to tell your story in a way that actually connects with people. We'd absolutely recommend Teeks and Diverse Stories Media to any business owner who feels stuck, overwhelmed, or unsure how to communicate their business.

If you need someone who can provide real clarity, strategy and support, I can't recommend Teeks enough. Working with her was a game changer, her audit was incredibly precise and insightful. She didn't just point out areas for improvement, she explained why each change actually mattered, and the follow-up checklist made implementing it so much easier. Her expertise made managing my social media feel accessible instead of overwhelming. It's clear she's genuinely dedicated to her craft.

Teeks gave me clear, practical direction, tips to revamp my social media bio and reels, laid out in a way I could actually follow and act on. I made the changes the same day and noticed more engagement and followers within 24 hours, all from one session. She followed up with an audit checklist and a clear summary of notes, so nothing got lost afterwards. I'm not especially tech-savvy, and her patience made this genuinely easy to follow. She has a real heart for helping women, I'd recommend her to anyone.

Having our Instagram account audited by Teeks was both a privilege and an eye-opener for our business. What we thought was a well put-together account was carefully deconstructed and analysed to show us exactly what we were doing wrong. We were also given a full PDF report and a sample template to help transform our page into a proper marketing tool. We're extremely grateful, and would recommend her to anyone struggling to manage their Instagram page.

Teeks offered to help my small business, and it made a real difference. Our meeting and the documents she sent me have helped me manage my Instagram page far more efficiently. Taking the time to review my page, point out what needed improving, and show me new ways to post using apps like Insta-Space and Inshot was incredibly professional.

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